5-Common Mistakes when launching your business app

Adan York • Sep 19, 2022

5-Common Mistakes when launching your business app


Launching a business app is an exciting time for your business. It can also be one of the most challenging times because you’re taking on a new project, and you don’t want to make any mistakes.


Here are 5 common mistakes that business owners make when launching their business app:


  1. Not appointing an In-house champion for the project


It’s important to have a champion who will drive the project forward. This individual should be familiar with all aspects of the project, including timelines, budgets, and resources. They should be able to speak confidently about the entire process so that they can answer any questions from team members or stakeholders.


   2.Not integrating your new app into the daily operations


Once you have launched your new app, it is important that you integrate it into your daily operations so that everyone knows how they can use it in their work. This will help ensure that everyone understands how to use it correctly and effectively.


  3.Failure to test and get feedback


Testing is essential for making sure that everything works correctly with your app before launching it to a wider audience. It is also important because you can use this testing period as an opportunity to get feedback from users about how they feel about certain aspects of your product or service. This feedback will help you improve future versions of your product or service so that they are more effective for customers than ever before!


  4.Not promoting your app: Promotional offers


One thing many businesses forget about when launching a new product or service is promotion! If no one knows about it’s existence


It is important to promote the app and inform people about it. Your target audience should be aware of the existence of the application in order for them to download it. You should also think about how you can promote your app and make it more popular.


  5.Not using the app to build loyalty and better communication


The main purpose of an app is to increase customer loyalty, which is why you have to make sure that you use it properly. You should also think about how you can improve your customer service through using this type of communication medium. This way, customers will feel closer to you, and they will be more likely to keep coming back for more products or services from your company.



To avoid these mistakes, it is important to set clear goals and objectives.

If you don’t know what success looks like, then how will you know when you achieve it? It’s important to have clearly defined goals for your new app and be able to measure them at regular intervals during development and implementation so that everyone knows how well they're doing towards achieving them.


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